R&B SOUL TARGET AUDIENCE MOOD BOARD

Research Proposal

R&B SOUL MAGAZINE RESEARCH PROPOSAL

Age – 16 – 30, with a median age of 23

Gender – Both males and females, however mainly associated with females.

Ethnicity - Black African and Caribbean

Socio-economic factors – Individuals aged 16-18 may be reliant on their parents and may therefore spend their money on going to the cinema, going shopping and buying books or stationery. Whereas, the older generation would be more independent and will therefore be employed.

Where they live – diverse (inner city, suburbs)

What other musical genres they could listen to – Funk, Pop, Hip Pop, Gospel, Jazz

Who their favourite artist is – Mary J Blige, Beyoncé, Chris Brown, Trey Songz, John Legend, 

Alicia Keys

What they spend money on – clothes, food, shoes

What hobbies they have – Singing, listening to music, taking part in sporting and fitness activities, watch tv series

How they would spend their weekend – socialising, going to church, doing homework, spending time with family 

Link to my music magazine survey

https://www.surveymonkey.co.uk/r/897K66R

R&B Soul Mood Board

In r&b soul women are presented as soft goddess like figures. Their hairstyles are also very dramatic and eye catching to the audience such as big afros. The use of dark, bold and bright eye catching colours such as gold, black, blue and purple are also commonly used to grab the attention of the audience. R&B magazines also have bold font and less coverlines/sell lines, therefore making it conform to typical music magazines. They also usually contain an artist with a direct mode of address or with a tilted head position which therefore engages the audience.

School Magazine Cover and Contents Page