School Magazine Sketch Plan

School Magazine Analysis

Masthead

The masthead of this magazine is 'Angels' which is presented with a white background. The use of the white background around the masthead could connote purity, gracefulness, elegance and well kept. As, angels are often associated with these qualities. The use of the colour pink and bold font in the masthead reinforces the idea that the magazine is mainly targeted at females aged 11-16. As, the colour pink is more of a feminine colour than masculine.

Slogan

The slogan 'Queens of Clean' is also in bold pink font which also suggest that the magazine is targeted at young females. The slogan contradicts the central/main image, as there is seen to be a dustbin full of rubbish that has been tipped over on the ground, therefore making the background dirty and unclean.

Central/Main Image

The central/main image is in the center of the magazine which therefore makes it eye catching and engages the audience. This is supported through the use of direct address as well as unserious facial expressions which will attract young females. The main image also links to the coverline 'the rubbish situation is out of control so what can you do?' as the female in the picture is seen to look like she is asking a rhetorical question to the audience. Also, the term 'rubbish' links to the rubbish from the dustbin in the background.







Price

The price of the magazine is written in white bold font just   above the masthead which not only makes it visible for the audience to see but also to show that the price is an important feature of the magazine.
                                                             
Issue Date

The issue date is usually written in bold font on the front cover of a typical magazine next to or below the price of the magazine. However, on this magazine the issue date is written in bold black font just
below the 'contents' on the contents page. This is used to show the target audience that the magazine is current and up to date, hence why they would want to buy it.

House Style

The house style of the magazine is purple, black, white and pink. The colours pink and purple are typical feminine colours which therefore appeals to the target audience. Whereas, the colour white is used to represent 'Angels' which is the masthead of the magazine.


                                   

Fashion Magazine Analysis

The name of the magazine I have chosen to analyse is ‘GLAMOUR’ which is a women’s magazine published by Conde Nast Publications with a total circulation of 2,348,000. The genre of the magazine is a woman fashion and beauty magazine which has the connotation of making women have a feel good factor about themselves by providing basic health needs as well as getting the latest celebrity looks.

The layout of the magazine has been set to almost imitate the model’s curvy figure with the use of text to highlight it. The themes in the magazine include sex, women, beauty, fashion and health which connotes the magazine’s interest to help women’s lifestyle. The font used is capitalized and bold in order to reinforce the brand imagine of the magazine, as well as the colours pink, gold and white used, pink linking to the female target audience and the colour gold linking to the title of the magazine as well as the model’s outfit. The magazine cover contains various fonts, font sizes and colours which suggest that there are a variety of content within the magazine. The coverlines ‘Happier! Hotter!’ In bold white font further emphasize the genre of the magazine through the alliteration of the letter H as well as the uses of the exclamation marks for effect. The colour scheme for the background of the magazine seems to be a dark blue/purple colour which gradually becomes lighter and calmer at the bottom of the magazine, this reinforces the idea that once this magazine is read that females will become more relaxed and calmer. This could also suggest binary opposition for the male and female consumers, as even though the magazine is female orientated, the dark blue colour could possibly be aiming at a male audience to purchase the magazine for females.

The title of the magazine aims to appeal to the target audience which are women aged 18-49 with the median age of 33.5. As, it aims to fulfill Blumler and Katz Uses and Gratification Theory of the personal identity strand. This is by persuading the audience to be glamorous as well as to shine and stand out. The image of the model covers the masthead which creates the idea that the model, which is seen to be Jennifer Lopez, is as important as the title of the magazine. The model’s outfit also further emphasizes the title of the magazine, as she wearing a gold sparkly dress with matching heels, which shows that she is glamorous and is standing out. The model has also been placed in the center of the page to emphasize on her importance, as she stands out and attracts the consumers to purchase the magazine. The model also uses serious facial expressions as well as a direct stare which potentially engages the audience and automatically creates a deep connection with them, as it is eye catching. This also fulfills Laura Mulvey’s theory of the ‘male gaze,’ as it attracts the opposite sex which further persuades them to purchase the magazine for their girlfriends or wives in order for them to look like the model.

Welcome to Kathrena's Blog

Welcome to my blog where you will be getting an insight into my media coursework which I will be updating regularly. My name is Kathrena and I am delighted to show and introduce you to my new blog. My media coursework will include updates of my school and music magazines. I plan to make my blog exciting and entertaining by incorporating some of my hobbies and personality. As, I am a very exciting and creative  individual and I enjoy watching Tv series/shows, as well as reading blogs and using social media sites such as snapchat.